Triennale Design Museum And Panerai Panerai Present ‘time’ Theme Exhibition

With the successful conclusion of the Milan exhibition, Triennale Design Museum, the world’s first Italian design museum, cooperated with the Italian Embassy Cultural Office in Beijing and Italian fine watchmaking brand Panerai at the Beijing Central Academy of Fine Arts The Museum of Art holds another new exhibition, ‘Time-Time Design, Design Time’, which continues the flourishing exhibition in Milan. The exhibition is co-organized by Silvana Annicchiarico and Jan van Rossem, while the exhibition design and event arrangement are led by Patricia Urquiola.

Triennale Design Museum held the ‘Time-Time Design, Design Time’ exhibition with the Italian Embassy Cultural Office in Beijing and Panerai

The Beijing exhibition will be divided into three parts to display the exhibits that have been exhibited in Milan. The first part focuses on the exhibits that run through time and space and the theme of ‘time and space travel’; the second part is the theme of ‘measure time’; The transitional space describes the concept of time and provides the foundation for various small scenes or small theaters, where the exhibits are interconnected. There is also an interactive public area at the end of the exhibition hall, where visitors can leave their own experiences and traces in the long river.

TIME O TIME Joe Velluto

At the same time, the exhibition has specially added new themed projects to showcase the selected works of celebrities and emerging designers in the Chinese design industry. The exhibits have a wide range of exhibits, including original works, installations, design works, artworks, films, etc., which are specially designed for the venue, all from the hands of international artists and designers, in order to answer several deep-rooted questions: ‘ How is time measured? ‘,’ How to express the passage of time? ‘,’ How to feel the existence of time? ‘And so on. All exhibits are presented with the theme of passage of time, evolution of time, and change of objects. In addition, at the opening ceremony, an artistic installation conceived with the concept of Panerai watch design will be displayed (click to enter the gallery). The installation was designed and planned by Patricia Urquiola. The abstract landscape showcases the characteristics of the watch and highlights its unique design philosophy.

Panerai LUMINOR 1950 3 DAYS-47mm

Panerai RADIOMIR 1940 ORO ROSSO-42mm watch

During the exhibition, the visit route is divided into two distinct modes, which are from the normal entrance and the express entrance. The concept of express is derived from the airport experience. It is an express way. Although visitors can move forward quickly in the exhibition, they can only appreciate some of the exhibits and cannot enjoy the entire exhibition. Modern people constantly compete with time in order to catch up with all the demands of society. The setting of this express line is itself a true portrayal of time in the hearts of modern people.

Triennale Design Museum

China Central Academy of Fine Arts

About Triennale Design Museum:
Established in 2007, it is the world’s first Italian design museum, interpreting the colorful expression of Italian design. Every year, the Triennale Design Museum changes the theme elements and scientific inquiry angles, and even changes the layout, staged a wonderful scene of Italian design art, showing the ‘What is Italian design’ to the public. The museum has its own permanent exhibits and a restoration workshop. In addition to the main hall, the museum also has the Agora Theatre.
Exhibition time: March 7 – April 10, 2013
Venue: Beijing Central Academy of Fine Arts Art Gallery, 8 Huajiadi South Street, Chaoyang District, Beijing, China