Tag Heuer Launches Exclusive Bundesliga Watch

In August 2015, the Swiss luxury watch brand Tag Heuer and the German Football League (DFL) officially opened a partnership, with Tag Heuer serving as the German Football League A (referred to as Bundesliga) and German football. The official timing of the second league (referred to as the German B). Today, the cooperation between the two parties has reached a new level.

   This is not only the first Bundesliga collaboration with watchmaking brands, but also the first Bundesliga official watch launched and marketed by Tag Heuer. Fans can now proudly wear the exclusive colors of their beloved club, express their passion for football, and present the success story of the Bundesliga.

Frankfurt color strap
   The TAG Heuer Bundesliga watch is equipped with a quartz movement, a satin-finished & polished stainless steel case, a black dial with hour and minute seconds, and a geometric football pattern. The fixed bezel is engraved with a 45-minute scale and exclusive ‘Bundesliga’ ). In addition, the bottom of the watch is engraved with the Bundesliga logo.

Dortmund color strap

Wolfsburg color strap
   The TAG Heuer Bundesliga watch has a basic Nato strap and a satin-finished stainless steel pin buckle. Customers can choose an additional Nato strap to match the exclusive color of the Bundesliga club, with 18 models. This watch is sold with a leather-covered display box, and the price is 990 euros, or about 7,300 yuan.