Tag Heuer, the Swiss pioneer watch brand, has become the official timekeeper and official watch of the French Professional Football League (LFP). This is following the Super League with England Football League (and Manchester United Football Club), German Football League A, Spanish Football League A, Major League Soccer, Caltex-Australia Football Club, Asian Football Federation, China Football Association Super After the League, the Japan Professional Football League, and the recent International Champions Cup in the United States, a new partnership between Tag Heuer has further strengthened the brand’s position in international football.
In the French Super Cup against Paris Saint-Germain in Monaco, Tag Heuer and the French Professional Football League announced a partnership. TAG Heuer will become the official timekeeper and official watch for all Ligue 1 events, consolidating the brand’s position in international football. This unique partnership enables Tag Heuer to appear in the French Football League, the French League Cup and the French Super Cup.
Football is the most influential sport in France. The French Professional Football League provides a powerful media platform for brands by connecting TAG Heuer to all important events and TV channels, including Canal + Group and Bein Sports. In addition, the fourth official instruction board will also be decorated with the Tag Heuer brand logo.
Jean-Claude Biver, head of the watch division of LVMH Group and CEO of TAG Heuer, said: ‘Football unites different generations and all levels and is a great medium for us to share passion, emotion, perseverance and team spirit. This partnership has won My heart is enough to represent the brand image of TAG Heuer in France. ‘
Didier Quillot, Executive General Manager of the French Professional Football League, added: ‘We are very pleased that the French Professional Football League and Tag Heuer have reached a cooperation agreement. Like other top European leagues, the French Professional Football League has signed a contract with the distinguished sponsor of Tag Heuer, and They will also benefit from the popularity of Ligue 1. ‘
TAG Heuer has been using the brand’s technical expertise for competitive sports to further push the boundaries of timing. From racing cars to football to eight major international marathons, TAG Heuer is one of the most popular brands in sports timing.