Miller Miller is pleased to announce the official opening of the brand’s first German boutique. The store is located at the eastern end of Maximilian Avenue in the four royal avenues of Munich. After opening a series of boutiques in Europe and the Middle East, Richard Miller ushered in another exciting moment, the grand opening of the brand boutique in Munich.
Peter Harrison, CEO of Richard Miller Europe, Middle East and Africa, said: ‘Germany is a new market for Richard Miller and we are excited to open our first boutique in Munich. Having a place in the historic city, Everyone at the company is excited about sharing the brand’s fine watchmaking, art and joiedevivre enthusiasm. ‘
Constructing the store’s exterior wall based on a historic building was a challenge, and the elegant architectural style became a source of inspiration for Richard Miller’s artistic director Mélanie Treton-Monceyron. In the built environment dominated by traditional stone carvings, Richard Miller’s innovative and technical capabilities are fully interpreted. The new boutique has two floors and covers an area of 160 square meters, showing Richard Miller’s masculine aesthetics.
The interior design of the store is in neo-Gothic style with meticulous selection of decorative materials. The wall is decorated with black leather, and Makassar black sandalwood is like frosted stainless steel trim, which truly returns to the original brand. During natural light scattering, the curves are softer, highlighting the modernist design style. The boutique showcases sports, womenswear, lifestyle, tourbillons and limited edition timepieces in new ways.
Cracks and mirrored glass connect the first and second floors, adding a modern touch to the boutique. There are workshops in the store, and watchmakers are dispatched to ensure that every wearer and collector of Richard Miller watches is satisfied.
The Richard Miller Munich boutique is located at 34 Maximilian Avenue, and is open from Monday to Saturday from 10:00 am to 6:00 pm. (Photo / text watch home Xu Chaoyang)