Parmigiani And Bugatti Release The Stunning Bugatti Type 390 Once Again To Subvert The Watchmaking Routine, Pay Tribute To The Superb Bugatti Chiron

October 24, 2017, France-Swiss watchmaker Parmigiani Fleurier unveiled Bugatti Type 390 at the headquarters of the supercar brand Bugatti in Molsheim, France The watch pays tribute to ‘the world’s most powerful and fastest car’-Bugatti Chiron. Under the introduction of Bugatti Brand President Wolfgang Dürheimer and Parmigiani President Michel Parmigiani, many VIPs and media friends previewed Bugatti The latest watch in the collection. The new watch has an extraordinary design, equipped with an outstanding performance of the cylinder-type mechanical movement, a total of two styles, each limited to 10 pieces. The newly launched Bugatti Type 390 watch further strengthens the partnership between the two companies since 2004, while introducing new impetus for future development and opening a new chapter in the history of watch manufacturing.

   At the event, a group of invited guests not only had the opportunity to experience the newly released Bugatti Type 390 as a priority, but also experienced the super-run Bugatti Chiron-with a power of 1500 horsepower and a maximum speed of 420 km / h (limited to road driving) ), Won the reputation of ‘the world’s most powerful and fastest car’. At the event, Parmigiani balloons floated high in the air and fluttered in the wind; two retro versions of the Bugatti sports car, the previous generation of Bugatti Veryon, made a roaring roar, bringing passionate and unforgettable guests Experience.
   At the launch site, Bugatti Brand President Wolfgang Duhamel shared with the guests at the scene the concept of cooperation that allowed the two companies to go hand in hand, and emphasized the common vision of cooperation between the two parties: ‘Parmigiani watches are like all Bugatti supercars Designed for the pursuit of excellence and ultimate performance. The Bugatti Type 390 watch with its extraordinary engine block design and unique appearance demonstrates the same ambitious ambitions and interprets the Bugatti Chiron from a horological perspective. ‘

   Michel Parmigiani, President of Parmigiani, said to the long-term partnership with the Bugatti brand since 2004: ‘It is an honor and honor to be a watchmaking partner of the legendary brand of Bugatti. It is also a responsibility. From the beginning, we knew that everyone had the same vision in terms of innovation, reliability and ethics. The Bugatti Type 390 watch and its extraordinary movement were inspired by the development concept of the Bugatti Chiron, opening up partners A whole new chapter in relationships. ‘
Reflecting the temperament of a sports car from a watch perspective
   The partnership between Parmigiani and Bugatti began in a meeting in 2001. At the time, the well-known supercar brand in Molsheim was seeking close cooperation with a watch company, but the watch company’s production must meet the highest standards of precision. In addition, the brand needs to have the enthusiasm for craftsmanship to climb the peak, but at the same time have a keen artistic appreciation, and attach great importance to the elegance of design and appearance. Of course, the brand also needs an independent watch factory, which can produce freely and realize unlimited creative potential. In the end, Bugatti chose to connect his destiny with Parmigiani, which is logical, because Parmigiani fully met and exceeded all its expectations, and the two parties finally established a cooperative relationship in 2004. Since then, this fine watchmaker in Fleurier has continued to create stunning pieces for the Bugatti collection, these watches are not just watches with the Bugatti logo-they are more like Watch form renewed supercar.

   The cooperation between Parmigiani and Bugatti was the same as when it was first established 13 years ago. Truth, reliability, innovation, high performance and unique values ​​have always led both sides to move forward and shape their unique and extraordinary products.
Parmigiani joins Bugatti: creating a collection of excellence
   The partnership between a well-known watchmaker and a legendary carmaker began in 2004 when Parmigiani launched the Bugatti Type 370 in tribute to the Bugatti Veyron 16.4. This watch is equipped with a huge three-dimensional movement, and its tubular structure is the world’s first. It is worn on the wrist like an engine block, and the time display is on the side.
   In 2010, inspired by the Bugatti Type 57S Sport Atalante (the most iconic station wagon of the 1930s), Parmigiani created the first flyback chronograph, adding sporty style to the new watch series And further strengthen the cooperative relationship between the two parties.
   In 2010, the Bugatti Super Sport watch continued to adopt the engine block design concept, but its spiral shape was inspired by Parmigiani’s iconic lug design, equipped with a highly complex stepped mechanical movement and bevel gear transmission Double pinion system, successfully developed the world’s first 90 ° time display system. In addition, when creating the watch, Parmigiani’s factory designed the most complex elastic crown to date (composed of up to 12 parts) ) To ensure two basic functions. First, it acts as a disconnect gear: it safely disconnects the movement when fully wound. In addition, this external movement protection is a patented invention and a world first. To date, Parmigiani has introduced a number of new Bugatti Super Sport watches, including all the styles of the oversized movement, and the production of sapphire models facing extreme challenges.
   In 2014, Parmigiani created three unique Bugatti Type 370 watches-Bugatti Mythe, Bugatti Victoire, and Bugatti Révélation, to celebrate the tenth anniversary of Parmigiani and Bugatti cooperation, followed by the Bugatti series in 2014 and 2017. Add Bugatti Aérolithe and Bugatti Aérolithe Performance chronographs.
New chapter

   Now, with the birth of the new Calibre PF390 cylinder mechanical movement, a new chapter in the brand has begun. The designers and watchmakers at Parmigiani Watchmaking teamed up with the Bugatti design team to conceive, design and develop the ultimate watch-the Bugatti Type 390, to pay tribute to the ultimate supercar Bugatti Chiron. The new watch structure is inspired by the vehicle engine, interior and body structure. The watch is equipped with the Calibre PF390, a cylinder-type mechanical movement of the flying tourbillon; the most unique feature of the movement is its patented triangular barrel connection system, and it also includes the world’s smallest ball bearing. This new ‘engine’ is designed to allow future new developments to be integrated into Parmigiani’s iconic Bugatti series. The new Bugatti Type 390 adds elegance to the watch collection. Available in rose and white gold, each limited to 10 pieces. Almost all of these unique watches are currently booked and will be delivered within the next few weeks.