On June 14, 2014, the official partner of the 17th Shanghai International Film Festival, Jaeger-LeCoultre, the world’s top watchmaking brand, held a grand press release at the Shanghai Film Museum on the opening day of the film festival. The meeting and craft auction dinner, and invited the brand ambassador Zhao Wei, global action film master Wu Yusen, and important figures of the brand. Many world media were invited to participate, and Watch House was fortunate to be invited to the scene to bring you the freshest reports.
As the car drove, Jaeger-LeCoultre’s grand event scene was displayed in front of him. The Jaeger-LeCoultre logo stood on the outside of the venue, and the gorgeous red carpet was always spread to the exhibition hall. The major brands successfully completed the sign-in and admission under the guidance of the staff. The atmosphere at the scene was as hot, passionate and exciting as Shanghai in June.
The venue was carefully arranged, and several media took their seats. The seats were full and the atmosphere was warm. With the special guests seated, the press conference officially started and there was applause.
The host described the 100-year history of Jaeger-LeCoultre with emotion, and then the global president of Jaeger-LeCoultre spoke to everyone and showed everyone that the cooperation between Jaeger-LeCoultre’s new series of watches and the film festival is closely related. This is also the first domestic brand A contribution to saving traditional movies.
Then the famous director Wu Yusen came to the stage to give a speech. He shared his feelings about Jaeger-LeCoultre’s restoration of ‘Sisters of the Stage’ and his anticipation of the ‘heroes’ will be restored. He hoped that more traditional films would receive attention from all walks of life protection. Hopefully, the cooperation between Jaeger-LeCoultre and the Shanghai Film Festival has better prospects.
Jaeger-LeCoultre spokesperson Zhao Wei was also invited to attend the event. Elegant and gorgeous clothing paired with the Jaeger-LeCoultre date series watches showed noble temperament. Later, at the press conference, he talked about his love for Jaeger-LeCoultre watches and interacted with the media on the spot . The last guests participating in the event took a group photo and congratulated the event for its smooth progress.
As the press conference is about to end and the curtain falls instantly, what is shown to you is an elite watch exhibition. The Jaeger-LeCoultre watch factory has been adhering to the traditional watchmaking technology and constantly creating complex-function watches that challenge the limits. At this film event, Jaeger-LeCoultre Introducing twelve new watches and clocks that symbolize the great craftsmanship of the Great Workshop—HybrisArtistica’s extraordinary and complicated craft series. This series of watches tells that the brand’s iconic masterpiece has been sublimated again, showing the endless creativity and rich clock culture of the Jaeger-LeCoultre watch factory in Rugu Valley.
Afterwards, everyone visited the watch exhibition and the museum by themselves. The first watch shown in front of everyone was launched at the Geneva watch exhibition. The Jaeger-LeCoultre ultra-thin triple tourbillon watch bears both the case and the movement. With extreme beauty and top craftsmanship. The perfect combination of the beauty of the tourbillon and the technology of the minute repeater is a masterpiece in art. (Click here for detailed tasting of this watch)
The transparent glass showcase allows you to take a close look at various complex watches. The small mirror behind the watch is to make it easier for visitors to see the movement later. This design is more user-friendly, allowing everyone to understand Jaeger-LeCoultre watches from multiple angles.
Whether it is a flip series watch, a 101 series watch, a Geophysic series watch, a Gyrotourbillion spherical tourbillon, or a master series watch, each watch without exception tells the continuous innovation of Jaeger-LeCoultre. The field of fine watchmaking leads the way.
At the scene, a Swiss watchmaker personally demonstrated the assembly of the movement, answered various questions from the media, made people feel immersive, and felt the superb and complex skills of high-end watches.
After the press conference, you can also visit the Shanghai Film Museum. The design of each floor shows a different theme. It not only highlights the history of Chinese film and television, but also incorporates Shanghai’s changes from early to present. At the same time, the film history of China is displayed through a variety of methods such as movies, wax figures, pictures, and historical briefs. The perfection pursued by his films coincides with Jaeger-LeCoultre’s fine watchmaking.
This picture shows the shooting location of ‘The Crow and the Sparrow’. The sculptures of the characters are vivid, as if the pictures of that year are still in front of the eyes. With the exploration and visit of the museum, we ended our afternoon journey and it was still unsatisfactory.
Summary: Jaeger-LeCoultre perfectly integrates the unremitting passion of watchmaking with sincere support for the film industry, and composes another magnificent movement in the fine watchmaking industry with a spirit of innovation beyond self and the pursuit of the truest and best craftsmanship. We I will look forward to the bright light brought by the combination of clocks and movies. (Picture / text watch home Li Shuai)