TAG Heuer held an exciting art exhibition in Beijing, showing the work of street artist Alec Monopoly, showing its unique avant-garde pioneering spirit.
Alec Monopoly created a huge TAG Heuer Carrera watch doodle at Tsinghua University.
Invited by Jean-Claude Biver, CEO of TAG Heuer, world-renowned street artist Alec Monopoly, as the artistic creator of TAG Heuer, is at SKP in Beijing Atrium creates contemporary art works.
TAG Heuer’s art creator Alec Monopoly showcases his contemporary art in Beijing.
Alec Monopoly presents subversive art for Tsinghua University students.
As an international high-end fashion commercial landmark, Beijing SKP brings together the latest trends in the current fashion trend. TAG Heuer created a graffiti space in bright colors to showcase Alec Monopoly’s work. At the same time, two TAG Heuer Carrera watches decorated with graffiti were also exhibited together.
Alec Monopoly taught with Professor Marseille at the School of Fine Arts of Tsinghua University.
TAG Heuer created a colorful graffiti space to showcase Alec Monopoly’s work.
Alec Monopoly injects distinctive creativity and passion into TAG Heuer, allowing the brand to continue to connect with millennials. The subversive artist also taught at the School of Fine Arts of Tsinghua University, where he presented a unique graffiti performance to the students.
Alec Monopoly and Wang Dalei draw graffiti on a TAG Heuer watch.
‘For me, graffiti has no boundaries and confusion. It is more free and interesting than other arts, and closer to the public.’ Alec Monopoly
“For me, graffiti has no boundaries and confusion, it is more free and interesting than other arts, and closer to the public. TAG Heuer has always been a pioneer with its pioneering spirit, which is also in line with the art I seek. Philosophy coincides. ‘