Bulgari Unveiled Seven New Watches At Baselworld

Italian jewellery and watch brand BVLGARI Bulgari will present the public with a new look for the first time in Hall 1 of the Basel Watch Fair, which will undoubtedly become an important page in the history of the world watch. The BVLGARI showroom with strong style features presents the brand’s extraordinary design concept and brand value with striking architectural features and ultra-conventional modern design styles. The appearance of the booth is inspired by Serpenti and Tubogas, BVLGARI’s classic iconic series. The symbolic spiral gold beams surround the entire exhibition hall, like an 82-meter-long snake wrapped around the building. The giant window displays the tough temperament of BVLGARI and the historical traditions of ancient Rome. The black marble columns decorated with pink stripes let people relive the glorious history of ancient Rome, an eternal city. Seven exquisite watches unveil mystery in Basel’s gorgeous showroom

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Patek Philippe Traveling In A Long Time

In the star-studded watch industry, people can always express their admiration and longing for the simple letter combination ‘P.P’. Because this Swiss watch brand not only has a history of nearly 160 years, it has its own headquarters, workshops and museums in Geneva, the watch capital. Its more than 80 patented technologies are also holders of many world records.
百 A Patek Philippe watch made in the 19th century, although the end of the axle has been rotated more than 12 billion times on the bearing, it is still surprisingly accurate

Since the budding of watch manufacturing, the interlocking gears, levers, hairsprings and clockwork … have always fascinated the world. What a watch can convey to people is by no means limited to time information, but also a class symbol and a popular indicator. It is enough to become a symbol of human taste, and is considered to be a treasure of timelessness that transcends time.

‘No one can own Patek Philippe, you are just keeping it for the next generation.’ Patek Philippe’s classic slogan is also a little arrogant.
The Legend of the Sword and the Cross

Antoine Norbert de Patek, the founder of Patek Philippe, was a Polish revolutionary who resisted Russian rule in 1831. After the Polish Revolution failed, he fled to France and settled in Geneva, Switzerland. In 1839, he and the watchmaker Franciszek Czapek founded Patek Czapek & Cie in Geneva.

In 1844, Anthony Patek and Jean-Adrien Philippe met at an exhibition in Paris. At that time, Jane Philippe had designed pocket watches with a thin case, and without the use of traditional spoons for winding and adjustment. However, the new design was ignored in the exhibition at the time. Anthony Patek was attracted by it, and after a conversation, the two immediately reached an intention to cooperate.

In 1845, the watchmaker Czapek decided to leave the company and continue his business, so Patek changed its name to Patek & Cie. In 1851, Philippe officially joined the company, and the company was renamed Patek Philippe.

The Patek Philippe logo is a combination of a knight’s sword and a priest’s cross, also known as the ‘Kaldoraba Cross’, which comes from a legend of a hero: In 1185, the city of Caledoraba, Spain, was invaded by Moors, Rev. Raymond and Cavalier Digo Velasquez led a deadly resistance against the people, eventually driving the Moors out. The priest’s cross and the knight’s sword together became a symbol of solemnity and bravery. This also represents the spirit of cooperation between Anthony Patek and Jane Philippe. This symbol has been in use since 1857.

In 1932, the brothers Charles and Jean Stern, who owned a fine dial manufacturer in Geneva, acquired the company. So far, Patek Philippe has maintained the operating status of the family business.
In pursuit of the high level of products, Patek Philippe spares no expense in material selection.

At the London World’s Fair in 1851, the British Queen chose and bought a Patek Philippe bag watch. This new watch with a new handle hangs on a gold pin set with 13 diamonds, and the enamel blue gold cover is decorated with a rose made of diamonds. At that time, the Queen’s husband, Prince Burt, also bought a hunting watch from Patek Philippe. Patek Philippe thus established its aristocratic status.

Early Patek Philippe case, made of sterling silver and 18K yellow gold. Since the 20th century, most have chosen 18K gold and even platinum. For the use of all-steel case, Patek Philippe has always been cautious. The Patek Philippe movements all use a high number of diamonds. In the early days, more than 15 diamonds were used, and later products were more than 29 diamonds. Some gold watches with complex performances made in the 1960s had as many as 37 diamonds, which is rare among similar watches.

The last independent watch quotient

Complexity is the top craft in watchmaking, and Patek Philippe’s exquisite manufacturing technology has created many top brand watches.

In 1927, at the order of American car king Bergard, the company produced a three-question watch that could play his mother’s beloved lullaby, which was worth 8,300 Swiss francs. In 1985, Patek Philippe produced a 940 multi-function watch with full-automatic, calendar, moon phase, lunar month, and automatic date jumping functions. Its body thickness was only 3.75 mm, making it the thinnest watch of its kind.

In 1989, the Patek Philippe Museum launched Caliber89 to commemorate the company’s 150th anniversary. After nine years of development, this timepiece has 33 complications and 1728 parts.

In 1999, Patek Philippe’s Henry Graves pocket watch, a super-large single-button chronograph created in 1932, became the world’s most expensive timepiece at $ 11 million, and set a world record with 24 complex functions. This watch is specially made by Patek Philippe for an American banker and can display 24 different kinds of information: month, date, sunset and sunrise time, etc., even including the chart of the stars and moon on any night in New York City.

In 2002, the platinum ‘World Time’ exceeded the limit, indicating the time of 41 countries, regions and cities; in 2007, the 1591 model became the highest auctioned stainless steel case watch at the price of 2.2 million US dollars.

At present, Patek Philippe is the only one in the world that uses manual refining and can complete the entire watchmaking process in the original factory. One of the only true independent watchmakers in Switzerland-it is produced from beginning to end and adheres to the tradition of watchmaking Craft. The Swiss watch industry calls this traditional manufacturing method ‘Geneva’s 7 traditional watchmaking techniques’, which means integrating the traditional craftsmanship of designers, watchmakers, goldsmiths, watchmakers, sculptors, porcelain painters and jewelers. Patek Philippe’s most proud feature.

For more than a century, the Geneva Seal has become the quality standard it adheres to during the continuous development and improvement of Patek Philippe mechanical movements, clearly defining the highest level of quality that mechanical movements need to achieve. The Geneva Seal, established in 1886, is the highest honor for watches and clocks, and Patek Philippe is the only watch factory whose entire production line has won the Geneva Seal.

Manufacturing a Patek Philippe watch requires more than 1,200 operations. A new mechanical movement takes 3 to 5 years. During the manufacturing process, more than 600 hours of quality control inspections are required, followed by close observation and rigorous review for 30 days. Behind these figures is the superb skills of the craftsmen. The parts are decorated with Geneva stripes or wood grains, and each watch is individually assembled, polished and adjusted by hand. Only watches that have completed these tests will be able to bear Patek Philippe’s name.

The Patek Philippe watch made in the 19th century, despite the fact that the end of the axle has been rotated on the bearing more than 12 billion times, is still surprisingly accurate.

Paida Philippe has strict restrictions on the production of watches. Most of the models are produced in small quantities, and the few are only five. For famous models, there are only a few hundred at most. The current annual production is only 41,000. It has been nearly a century and a half since the establishment of the company, and its total output is less than the annual output of a fashion watch. Since the establishment of the company, Patek Philippe has kept records for each watch in the file management. In addition to the practical uses of repair and cleaning, it also shows that every watch is unique.

加 Limited quality products make Patek Philippe watches have a value-preserving function.

Caliber89 has quadrupled in value since the early 1990s. A white gold diamond sun and moon perpetual calendar male watch produced by the company in 1953 was bought by a European buyer for 5.3 million Hong Kong dollars at the 97 spring auction in Hong Kong, breaking the highest price of perpetual calendar watches and Asian watches. Two records of the highest auction price. In May last year, a 1943 Patek Philippe sold 6.25 million Swiss francs in Geneva, which is equivalent to 5.7 million US dollars. Several Patek Philippe collections have broken the million dollar mark. The 2499 series, which was worth $ 100,000 in 1992, was sold for another $ 3.3 million in Geneva. Since 2006, Christie’s has sold 18 Patek Philippe watches for more than a million dollars.

Today, there are 100 kings and 54 queens in Patek Philippe’s customer list, and there are also celebrities such as Einstein, Madame Curie, Charlotte Blunt, and Tchaikovsky.

Settled in China

7In July 2005, Patek Philippe officially entered the Chinese mainland market with Shanghai as an entry point. This store is the third store in the world after Geneva and Paris. In 2008, Patek Philippe opened another specialty store and service center in Beijing.

Paida Philippe has chosen a different model from other places in China. It has the full power to entrust the Maishi Group to carry out agency and retail, and only enters the market in the form of specialty stores.

As early as 1872, Rimage Zuishi Group facilitated the establishment of an office in Shanghai to handle consumer goods businesses such as raw materials, cameras, and cooperation with Patek Philippe for more than 20 years. Regarding this business model, Philippe Stern, the president of Patek Philippe, explained, ‘Mexico has had nearly 140 years of trade with China. We want to enter the Chinese market. Of course, they are the ideal guide. It’s like travel. ‘

For Patek Philippe, whose production is strictly controlled, there are not enough products to supply many distribution channels. Patek Philippe’s 600 selected retailers in 70 countries around the world have evolved over hundreds of years. Therefore, Patek Philippe has always adhered to its inherent development rhythm and philosophy, low-key and stable. China’s brand promotion is no exception. Last year, Patek Philippe sold close to 100 units in China.

Exemplary Representative Of Sports Lifestyle: Tag Heuer Formula 1 (F1 Ladies Series) Watch

The redesigned TAG Heuer Formula 1 (F1 Ladies Series) watch is feminine and elegant, and now offers interchangeable straps, which are suitable for the current ladies’ dress and needs.

   TAG Heuer introduces a series of redesigned watches (with replaceable straps that reflect personality) to reinterpret the famous TAG Heuer Formula 1 (F1 women’s series).

   This dazzling and fashionable watch combines sporty style and sophisticated lifestyle, and is specially designed for women who like to live at their own pace. The perfect balance between fashion and function.

   New styling, new materials, new dials, new straps … bring a fresh look to the classic TAG Heuer Formula 1 (Ms. F1 series). Every detail of the watch now features the TAG Heuer Formula 1 (F1 women’s series). After the redesign, the watch is more elegant and feminine.

   The polished frosted steel or black PVD-coated case features an elegant barrel design with a diameter of 32 or 35 mm, which is closely related to the TAG Heuer Formula 1 (F1 men’s series) model. The entire contour of the case and lugs has been optimized to make it more feminine. The bezel incorporates the characteristic grooves of this series.

   The main new feature of this model is the interchangeable strap. You can switch from a sporty style to a classic style with a short, easy operation. Available in brown, blue, white, red or black leather straps, or metal bracelets, a variety of materials and color options give the collection a casual, stylish look that is popular with today’s busy ladies.

   Another new feature of this model is the double splint system on the dial, which enhances contrast and visibility, creating overlapping tonal effects: blue sun-print or silver-plated dials, all black appearance, showing tough temperament or inlaid diamonds, Add extra charm. The new TAG Heuer Formula 1 (F1 Ladies Series) watch offers modern, stylish colors.
   The TAG Heuer Formula 1 Lady is equipped with a quartz movement and is now the brand’s entry-level model with men’s watches, priced from CHF 950.

Hublot Limited Watches Help American Charity Evening

In 2013, Hublot (Hublot) once again supported the American AIDS Institute. After establishing a partnership with the New York Institute, this Swiss luxury brand watch, as the three major partners of the American AIDS Institute, once again stated its commitment to actively care for AIDS patients and provide them with the necessary support and assistance Therefore, the three major partners held the evening on September 21 at the Palazzo La Permanente palace in the center of Milan, Italy.

美国 Since 1985, the American Institute of AIDS has been supported by the most influential people and businesses in the world. Its global fundraising chairperson is Hollywood star Sharon Stone. The American Institute of AIDS is dedicated to research on AIDS, education on prevention and treatment of HIV, and is the world leader in non-profit organizations.

For this party, Hublot donated a very special watch: Big Bang Costa Smeralda. This watch is limited to 100 pieces, with a diameter of 41mm and an 18K red gold bezel set with 319 1.49 carats of white diamonds. Equipped with Hublot HUB1141 movement, the dial is engraved with the exclusive logo of Porto Cervo Marina.

Jacques’ Extraordinary Watchmaking Craftsmanship Shines At The 17th Shanghai International Film Festival

On June 14, 2014, the official partner of the 17th Shanghai International Film Festival, Jaeger-LeCoultre, the world’s top watchmaking brand, held a grand press release at the Shanghai Film Museum on the opening day of the film festival. The meeting and craft auction dinner, and invited the brand ambassador Zhao Wei, global action film master Wu Yusen, and important figures of the brand. Many world media were invited to participate, and Watch House was fortunate to be invited to the scene to bring you the freshest reports.

 As the car drove, Jaeger-LeCoultre’s grand event scene was displayed in front of him. The Jaeger-LeCoultre logo stood on the outside of the venue, and the gorgeous red carpet was always spread to the exhibition hall. The major brands successfully completed the sign-in and admission under the guidance of the staff. The atmosphere at the scene was as hot, passionate and exciting as Shanghai in June.

 The venue was carefully arranged, and several media took their seats. The seats were full and the atmosphere was warm. With the special guests seated, the press conference officially started and there was applause.

 The host described the 100-year history of Jaeger-LeCoultre with emotion, and then the global president of Jaeger-LeCoultre spoke to everyone and showed everyone that the cooperation between Jaeger-LeCoultre’s new series of watches and the film festival is closely related. This is also the first domestic brand A contribution to saving traditional movies.

 Then the famous director Wu Yusen came to the stage to give a speech. He shared his feelings about Jaeger-LeCoultre’s restoration of ‘Sisters of the Stage’ and his anticipation of the ‘heroes’ will be restored. He hoped that more traditional films would receive attention from all walks of life protection. Hopefully, the cooperation between Jaeger-LeCoultre and the Shanghai Film Festival has better prospects.

 Jaeger-LeCoultre spokesperson Zhao Wei was also invited to attend the event. Elegant and gorgeous clothing paired with the Jaeger-LeCoultre date series watches showed noble temperament. Later, at the press conference, he talked about his love for Jaeger-LeCoultre watches and interacted with the media on the spot . The last guests participating in the event took a group photo and congratulated the event for its smooth progress.

 As the press conference is about to end and the curtain falls instantly, what is shown to you is an elite watch exhibition. The Jaeger-LeCoultre watch factory has been adhering to the traditional watchmaking technology and constantly creating complex-function watches that challenge the limits. At this film event, Jaeger-LeCoultre Introducing twelve new watches and clocks that symbolize the great craftsmanship of the Great Workshop—HybrisArtistica’s extraordinary and complicated craft series. This series of watches tells that the brand’s iconic masterpiece has been sublimated again, showing the endless creativity and rich clock culture of the Jaeger-LeCoultre watch factory in Rugu Valley.

 Afterwards, everyone visited the watch exhibition and the museum by themselves. The first watch shown in front of everyone was launched at the Geneva watch exhibition. The Jaeger-LeCoultre ultra-thin triple tourbillon watch bears both the case and the movement. With extreme beauty and top craftsmanship. The perfect combination of the beauty of the tourbillon and the technology of the minute repeater is a masterpiece in art. (Click here for detailed tasting of this watch)

 The transparent glass showcase allows you to take a close look at various complex watches. The small mirror behind the watch is to make it easier for visitors to see the movement later. This design is more user-friendly, allowing everyone to understand Jaeger-LeCoultre watches from multiple angles.

 Whether it is a flip series watch, a 101 series watch, a Geophysic series watch, a Gyrotourbillion spherical tourbillon, or a master series watch, each watch without exception tells the continuous innovation of Jaeger-LeCoultre. The field of fine watchmaking leads the way.

 At the scene, a Swiss watchmaker personally demonstrated the assembly of the movement, answered various questions from the media, made people feel immersive, and felt the superb and complex skills of high-end watches.

 After the press conference, you can also visit the Shanghai Film Museum. The design of each floor shows a different theme. It not only highlights the history of Chinese film and television, but also incorporates Shanghai’s changes from early to present. At the same time, the film history of China is displayed through a variety of methods such as movies, wax figures, pictures, and historical briefs. The perfection pursued by his films coincides with Jaeger-LeCoultre’s fine watchmaking.

 This picture shows the shooting location of ‘The Crow and the Sparrow’. The sculptures of the characters are vivid, as if the pictures of that year are still in front of the eyes. With the exploration and visit of the museum, we ended our afternoon journey and it was still unsatisfactory.
Summary: Jaeger-LeCoultre perfectly integrates the unremitting passion of watchmaking with sincere support for the film industry, and composes another magnificent movement in the fine watchmaking industry with a spirit of innovation beyond self and the pursuit of the truest and best craftsmanship. We I will look forward to the bright light brought by the combination of clocks and movies. (Picture / text watch home Li Shuai)