As one of the most famous watch brands in Switzerland, Rolex has always been extremely popular, so every time a new product is launched, it will quickly become a hot topic in the watch industry. This time Rolex debuted in Shanghai with a new series of this year, and it is open to the public for free. Just pre-order a new Rolex Basel watch!
From June 28 to August 3, 2014, ‘The Rolex Experience’ on the Bund will be proud to present a new series of watches-Rolex classics, launched at the Baselworld Watch & Jewellery Expo 2014 Seven watches from the Oyster collection and the new Cellini watch.
‘Rolex World’ is a collection of brand history, sponsored event theme exhibitions, classic watch displays and watch sales. This exhibition gathers Rolex classic heritage style and brings the public a veritable annual appreciation of new products and a full range of interactive brands. Experience.
This year’s Rolex 2014 new product exhibition has a lot of highlights. Prior to its launch in Basel, the much-anticipated Rolex Oyster Perpetual Greenwich II will also appear in this exhibition. This watch has made another leap in the role of high-tech ceramic components on the high-tech ceramic components for the first time since last year. The more difficult ‘red and blue circle’ ceramics, and the case material has been upgraded from stainless steel to platinum, is definitely worth seeing.
This year Rolex also introduced the new Oyster Perpetual Sea-Dweller 4000 watch. This 40mm diameter diving watch has a water resistance of 1,220 meters (4,000 feet), and is equipped with many innovative functions that meet the latest Rolex standards. These include the scratch- and UV-resistant Cerachrom ceramic ring, the Chromalight display with a long-lasting luminous material, the paramagnetic blue Parachrom hairspring, the oyster safety clasp and the Rolex Glidelock extension system. And the helium exhaust valve, a famous original device of the sea-dweller type, is of course essential.
The new Oyster Perpetual Milgauss watch will also appear in this exhibition. This classic work launched in 2007 has ushered in a new look this year. The industry’s first green crystal mirror is now combined with electro-optic blue The color dial is reminiscent of the classic lightning-shaped seconds hand and the paramagnetic characteristics of the watch. The watch also uses the Rolex-made 3131 movement. Its blue Parachrom hairspring made of a unique niobium-zirconium alloy is not affected by magnetic fields. It is still extremely stable even in the face of temperature changes. 10 times.
This year’s hotly debated new Cellini series will also debut all models, the new Cellini series interpretation of the most exquisite charm of watchmaking tradition, absolutely noble and elegant. The case is made by Rolex’s exclusive foundry and is available in white or rose gold. The classic circular design with a diameter of 39 mm is the brand’s traditional logo. The delicate shape of the ears, polished finishes, and double outer ring composed of a dome-shaped outer ring and a triangular-pitted outer ring make the watch unique. .
At that time, the public will have the opportunity to take a close look at these extraordinary masterpieces. Each watch is an extraordinary crystallization of rich watchmaking traditions such as Rolex’s innovative technology, outstanding achievements, elegance and reliability.
Exhibition address: ‘Rolex World · World’
1F, No.27 Zhongshan East First Road, Huangpu District, Shanghai
Duration: June 28th to August 3rd, 2014
Appointment and inquiry details: (021) 3330 0091