On April 26th local time, Baume & Mercier announced that Geoffrey Lefebvre will become the new global CEO of the brand, and the appointment will take effect on June 1. Geoffrey Lefebvre joined Richemont in 2011 as Director of Organizations. For the past 10 years, he has been a consultant at McKinsey & Company.
Geoffrey Lefebvre, Baume & Mercier’s new CEO
Geoffrey Lefebvre is currently the Deputy CEO of Jaeger-LeCoultre. As CEO of Baume & Mercier, he will replace Alain Zimmermann, who joined Baume & Mercier in 2009. After the transfer is completed, Alain Zimmermann will become the Richmond Group’s director of professional watchmaking electronic distribution strategy project, responsible for digital activities and e-commerce of watch-centric brands.