Among the many TAG Heuer models, Carrera is undoubtedly the oldest and most classic series. Recall that in 1964, Jack Heuer’s first electric shock car, the most severe test of endurance race ‘Carrera Pan American Mexico Road Race’. In order to pay tribute to the true brave and highly skilled riders, the first Carr era Carrera watch was born, and with the continuous growth of motorsport, it also became famous and became a classic. TAG Heuer launched the Carr era in 1996 and 2002. This time the Carr era heritage series reloaded into the battle to reproduce the old style, while also reviving the Swiss watchmaking pioneers of the king of the wind, for the 2011 TAG Heuer ‘Mastering of Speed with the times’ theme opened a gorgeous prelude.
At the beginning of 2011, TAG Heuer brought Carrera’s heritage series to China, and it was highly praised by the industry for its time-spanning design sense and simple style, outstanding features without losing its restrained elegance, and it was also very popular with watch and racing lovers. Favor. It is worth mentioning that this new watch is based on the 1950 Carr era Carrera watch, while following the original taste of TAG Heuer retro style, adding many modern elements, highlighting that it is completely different from the ordinary chronograph Elegant charm.
This watch is a masterpiece exclusively customized by China. In terms of color and overall design, more consideration is given to oriental traditional aesthetics, unique individual digital time scales, cloisonne willow leaf hands, and easy to read. The dial, ignoring the ingenuity of 12 o’clock and 6 o’clock, is full of classical elements and bold creative arrangements. The Carrera Heritage Series is not only full of TAG Heuer’s vision for the Chinese market, but also aims to bring TAG Heuer’s pioneering spirit of 150 years of pioneering and continuous climbing to the top of success to China.
About TAG Heuer——
Since its establishment in 1860, TAG Heuer has been hailed as a model of Swiss avant-garde precision watchmaking, and is the world’s fourth largest luxury watch brand under the world’s largest luxury goods group, LVMH. As a century-old pioneer in Swiss watchmaking, TAG Heuer insists on creating the most accurate timing tools and exquisite watches-it is the first to achieve chronological accuracy of 1/10 seconds, 1/100 seconds, 1/1000 seconds or even 1/10000 second luxury watch brand. TAG Heuer is also an exclusive member of the Fondation de la Haute Horlogerie-FHH, the top watchmaking club in Switzerland. Adhering to the unremitting pursuit of innovation, excellence, achievement and dignity, TAG Heuer has received great recognition in the field of watchmaking and design, and has won numerous high honors such as the Geneva Watch Contest, the iF Design Award, and the Red Dot Design Award. , Also invited many Hollywood superstars and sports names to endorse the brand, including Hollywood icon Leonardo Di Caprio (Leonardo Di Caprio), the most successful golfer Tiger Woods (Tiger Woods) , Women’s Professional Tennis Association tennis champion Maria Sharapova, and the Chinese performance artist Mr. Chen Daoming who recently joined the dream team in 2010. They used their outstanding performance to interpret the unique qualities of TAG Heuer- ‘Noble and extraordinary, achieve excellence.’