What’s ‘careful’ For These Brands For Eye-catching

After two consecutive years of decline, the demand for watches has risen again in 2017, and more and more markets have begun to pick up, but many are still sluggish. When the watch business is not easy to do, major brands have made some changes for economic benefits or communication effects. So, what are the ‘careful opportunities’ these brands have for eye-catching? Let’s look at it from three aspects:

   First, some brands innovate from a technical perspective. In recent years, Lange has produced a complex watch every year. This year, it has launched a TRIPLE SPLIT watch, which is the world’s first mechanical chronograph that can perform multiple hours comparison. The additional tracking hands on the minute and hour dials allow this watch to perform stepped and reference time calculations over a range of up to 12 hours. This Lange watch shows us a more complex mechanical structure and top-notch watchmaking technology.

   Piaget launched the thinnest automatic watch and the thinnest manual concept watch at SIHH in 2018. The thickness is only 2 mm. Regardless of practicality, at least it has technically prevailed.

    Getting the attention through technical improvements is the most normal idea, but it is also the least pleasing. The cost of research and development is high, and it takes time. Besides, there are not many people who really know how to do it. Most people just watch it lively. It may be wrong to say that, and I also do not want to be like this. People who do solid work should not be left out. But think about the old drama bones and the little fresh meat that are down-to-earth in the entertainment circle, and everyone may understand this.

   Second, some brands are surprisingly successful in design. At SIHH in 2018, Henry Moser launched a new ‘SWISS ICONS’ watch, bringing together the iconic features of many mainstream brands to form a ‘Swiss watch hodgepodge’. Although this watch is not for sale, it has attracted a lot of attention and is definitely a successful marketing case.

   Last year Jacques Dro launched a new automatic doll watch. On the dial is the scene of Cupid in the car driven by a butterfly. Gently pressing the button on the crown, the butterfly fluttered lightly, and Cupid dragged the butterfly past. The scene is very poetic. At this year’s Geneva watch fair, the Athens watch also launched a moving watch, which is also attracting attention.

   Let’s talk about Cartier, this year, we will continue to take luxurious style and strange style. The high-end jewellery watches launched on SIHH are really fascinating. These gorgeous watches studded with jewellery and diamonds have never lacked attention, and no woman can reject the joy brought by this sparkle. For example, this RÉVÉLATION D’UNE PANTHÈRE watch has a total of 900 small gold beads on the dial. When the gold beads fall from one side to the other, they will pass through the surface of the plate, and will be guided by a special liquid on the surface and a specific track , So that the gold beads slowly fall, arranged in a specific order, showing the appearance of a cheetah. I just ask you, isn’t he high, is he foreign? However, the high-end western style is true, and the price is also true. Perhaps some watches are born to be looked up to.

   In order to attract people, these brands are also suffocating, but it is also possible that the brand made these changes not just to sell watches, after all, there are still few people who can buy these unconventional watches. However, it is also a pleasure to think about the results and make bold innovations. Perhaps you can also find a few friends. The so-called mountains and rivers are difficult to find.

   Third, some brands have hired new spokespersons and started to pursue eyeball effects. I have to say that this method is the simplest and fastest. As mentioned in the 2017 annual financial report released by the Swatch Group, the new brand ambassador Wang Junkai attended the Swatch Tmall Super Brand Day event. The Swatch special edition watch he wore was sold out within a few hours. Look, this is the power of fans, so the brand’s method of inviting new spokespersons is really enough. Looking at the spokespersons of some brands now, Bulgari has invited Wu Yifan, Longines has Zhao Liying, Tag Heuer has invited Anglebaby, Swatch has invited Wang Junkai, which one is not a traffic niche, which one does not have many fans . Just from Wang Junkai’s birthday, the epic humiliating gift sent by fans is enough to see the power of the idol, and love him to contract the entire universe for him, so why ca n’t he love him to buy a watch that he endorses?

   Although this method treats the symptoms but not the root causes, but occasionally a little surprise, it is still possible to brush a wave of presence. And I have to say that if some spokespersons’ word-of-mouth and acting skills are online, and the brand’s temperament is consistent with the spokespersons, it is even more icing on the cake.

Summary: The watch business is not easy to do. Of course, it is understandable that various brands adopt different strategies. After all, it is the survival of survival that is the last word.

Chopin Imperiale Rose Gold Two-tone Watch

The new IMPERIALE watch, which combines the unique style and the essence of noble temperament, launched by Chopard, now welcomes a new member: the two-tone Imperiale model in rose gold and steel. In order to reinterpret the brand’s famous styles from the 1990s, Chopard’s creative masters took inspiration from elegant, lively and natural women, and thus created this ultimate and subtle luxury treasure. Chopard rose gold steel imperial watch
下 Under the unpretentious appearance of the Imperiale watch, there are hidden precious and rare details. Numerous details, including the typical lugs, have been reinterpreted. This sculptural watch perfectly reproduces the splendor of the imperial era.
The engraved mother-of-pearl dial is reminiscent of embroidered cushions with royal emblems in the palace. The edges of the dial are decorated with elegant golden Roman numerals, in addition to indicating time, it is a royal symbol. The slightly curved hands resemble the sharp daggers that the monarchs used to fight. The top of the lotus-shaped crown is embellished with a small drop-shaped cut convex amethyst, which is mounted on the angular frame, adding a glory and lightness to the watch. The jewel with a touch of fuchsia is both a royal symbol of excellence and a perfect reproduction of the Chopard watch and its tonal signature.
全新 This new Imperiale watch subtly combines simplicity and nobility, refinement and sexy, exuding eternity and fashion. Available in 36mm and 40mm diameters, the watch is available with or without diamonds. The smaller models are equipped with quartz movements and the larger models are equipped with automatic mechanical movements. Paired with rose gold and stainless steel bracelets or alligator leather straps, this two-tone Imperiale watch is ever-changing, seeking to attract the most demanding women and often stay with them for any occasion.

Three Classic Watches Ice Cream On Your Wrist In Summer

In the hot summer, bright jewellery has become the first choice for women, and ice cream has become the main color of the fashion industry this summer. Recently, women’s watches have returned to the ranks of jewellery. While the big names continue to improve the watch’s technology, they have once again set off the watch’s fashion style, trying to use various exquisite designs and precious materials to make the watch again. A must for women. Looking at the fashion industry, in addition to Chanel’s J12 creating a legend for women’s watches, DIOR’s La D de Dior series of rainbow watches are also much loved, and the Grand Mercure Parisian ‘Paris ladies’ watches are more durable. Enduring, a classic for women’s jewellery watches, many obsessions of the Grand Mercure in Paris have declared that their favorite is the sheen of the mother-of-pearl color.
La D de Dior Rainbow Watch

    Dior’s chief jewelry designer Victoire De Castellaneg launched the La D De Dior watch series, which inherits Dior’s usual spirit and integrates innovation into the gorgeous and stylish texture. Gorgeous color matching, lively and cute, like delicious colored ice cream in the freezer. The Lady D de Dior watch series is divided into two specifications of 19 mm and 25 mm, giving women more choice and matching. The 19mm watch is equipped with a colorful alligator leather strap. Crystal clear garnet and pink sapphire are set on the dial to form an eye-catching contrast. The 25mm watch is a more elegant black strap and glossy dial, green. The turquoise and emerald materials are like a pool of clear water in summer, bringing a cool feeling.
The Grand Mercure Parisian watch

    The romantic Champs-Elysées is always full of miracles of life. The afternoon sun is falling on the pavement of the Champs-Elysées through the leaves of parasol. The fragrance of lemon eucalyptus floats in the air, soak a glass. Fragrant coffee, put on an opera, on the easel in the garden, painted with color to describe the beautiful Paris. This is the life gesture of the ladies in Paris. Without any slight manipulation and fabrication, everything looks so fresh and natural, elegant and decent. The high society of France upholds the essence of classical court culture, and only the ladies who live in Paris can interpret this leisurely.

    Dojin is independent, has her own business and family, and does not need to be attached to a man who can still live in elegance. Such women have become a trend in society. They are usually company executives or family heirs, strong wrists and thunder The style is their eye-catching temperament. But they still love fashion and jewellery, abandoning the complicated and exaggerated colorful necklaces, discarding the fancy pretty rings, what suddenly appears is their tailored cuffs and silk embellished on the exquisite fashion, as well as the precious things on their wrists that hold the business arrangements. Watch.

    The white version of the Grand Mercure Paris MATZO PARIS watch series is a watch tailored for this kind of high-quality women. The dial of the white mother-of-pearl is precious and elegant, and the white calfskin strap is exquisite in workmanship and soft in texture. Breathable, slightly exaggerated Arabic letters are slightly playful. A perfect synthesis of the image of an independent woman in the new era.
CHANEL J12 jewellery watch series

    Generally speaking, fashion brands enter the field of watches, and most of them belong to the role of playing tickets, but CHANEL J12 watches have subverted this stereotype! Since the establishment of the watch studio in 1987, all Chanel watches have been designed by art director Jacques Hailu and produced by the Chanel Watch Factory in La Chaux-de-Fonds, Switzerland.

    Since the advent of the CHANEL J12 series, black and white high-tech precision ceramics, chronographs or tourbillons, diamonds, sapphires, emeralds or rubies have been launched, and their status is like N.5 in the perfume kingdom, becoming The CHANEL watch industry logo. The collection of high-end jewellery watches and the Calibre 3125 series launched in 2009 are even more perfect.