Modern equestrianism, known as the ‘king of sports’, originated in the United Kingdom. At first, it was only enjoyed by princes and aristocrats. Participants were dressed in formal attire, elegant and rigorous. Equestrian sport also has a long history in China, and it has been popular since the Han and Tang Dynasties. A fascinating glamour sport with a history of 700 years, a watchmaking brand with a 180-year glorious tradition, and an elegant legend written together for nearly a century.
On March 4, 2013, the 2013 Longines Beijing International Equestrian Masters held the official launching ceremony at the Pangu Seven Star Hotel in Beijing. This event has been included in the International Equestrian League schedule. This is the third Longines watch after two consecutive years of success. The Beijing International Equestrian Masters is also currently the highest level of professional equestrian events in China. The 2013 Longines Beijing International Equestrian Masters is about to kick off at the China National Stadium (‘Bird’s Nest’) on April 18-20. Longines continues to be the title sponsor and official timekeeper of the 2013 Beijing International Equestrian Masters. On the day of the event, Mr. Li Nianxi, Secretary General of the Chinese Equestrian Association, Mr. Michael Mronz, President of Tome Equestrian, Ms. Li Jing, and Mr. Li Li, Vice President of Longines China, joined hands with Mr. Rudgbierbaum, known as the ‘Father of German Equestrian’ The Longines Elegant Ambassador and rider Jane Richard attended the launch ceremony.
Modern equestrianism that originated in England and was introduced to Europe in the 16th century. Because only the aristocrats and nobles could enjoy it at that time, the equestrian sport has always manifested its unparalleled noble style. In addition, the contestants were dressed in costumes and displayed in front of many on-site spectators. Therefore, the knights were often referred to as ‘the king of sports’. Equestrian sport has a long history in China. As early as the Han and Tang dynasties, riding and shooting, polo and other equestrian entertainment activities have become popular. In 1900, in the second modern Olympic Games, equestrian jumping obstacle course became one of the official events. In the equestrian events of the Olympic Games, there are often members of the royal family of the country. The most famous of them is Princess Anne, daughter of Queen Elizabeth II of England. She participated in the equestrian events of the 21st Olympic Games of 1976.
Equestrian sport is both a strict relaxation and a competitive sport advocating etiquette. It is calm, restrained, precise, and controlled; gentleman has no lack of passion, but competition wins and loses lightly; it is a fashion sport, and it is also a life attitude. It requires participants to always maintain generous love, dedication, courage, and dignity, and adhere to the purpose of ‘virtue and honor above all else’.
At the end of 2012, the cooperation between Longines and equestrian has been further improved. Longines has signed a ten-year cooperation agreement with the International Equestrian Federation, becoming its top partner, and will be the official sponsor of the International Equestrian Federation timing and timepiece To carry out a series of cooperation in the seven major areas of the International Equestrian Federation. With superb watchmaking technology, the concentration, precision and experience that perfectly meet the requirements of equestrian competition, Longines has timed equestrian sports for nearly a century. It has also created many classics for this aristocratic sport and a series of top events. Elegant watch.
The equestrian display area and experience area at the press conference added a lot of highlights to the scene. Whether it is exquisite horse equipment or horse models, they all attracted the attention of the guests. The equestrian professionals at the site introduced the equestrian knowledge such as display merchandise, schedule rules, etc., so that every guest present could feel the charm of equestrian sports while understanding the equestrian culture.
‘2013 Longines Beijing International Equestrian Masters’ is organized by the Chinese Equestrian Association and the National Stadium. Tome Equestrian joins hands with the world’s most famous equestrian club-Aachen World Equestrian Congress, and Lu has the title of ‘Father of German Equestrian’ Deger Bierbaum is co-creating world-class equestrian events at the Bird’s Nest. The event is more dedicated to spreading the deep culture contained in the equestrian sport, and to show the world the unique charm and charm of Beijing, a city with a sense of history and modernity.
At the event, Mr. Michael Mronz, President of Tome Equestrian, introduced the preparations for the 2013 Longines Beijing Equestrian Masters: The current International Equestrian Masters attracted international first-class riders and hosts of the Chinese National Equestrian Team. At the same time, the sand field will be used in the Bird’s Nest in 2013; it will attract nearly 100 of the best obstacle horses in China; through the ‘Damai.com’ unified sale, the race ticket price adopts a friendly style to attract more audience participation; the equestrian carnival area of the grandstand More people can feel the real equestrian sport and participate in it to experience its infinite charm. This competition will once again show the special charm of the open-air night obstacle course.
According to reports, on the day of the opening ceremony, performances related to equestrian-related Chinese elements, equestrian gymnastics, dressage steps and other beautiful LED night shows will bring a shocking visual feast. A series of activities including the main event, U15 and VIP equestrian training camp will also be launched one by one; the organizer will also hold a fashion photography competition, and photography enthusiasts can use the lens to capture the momentary scene on horseback with their hearts. Showing different elegance and classic lenses.
The 2013 Longines Beijing International Equestrian Masters is not only the highest level of professional equestrian events in China, but also integrates fashion, health and entertainment. Each VIP can enjoy first-class service, exquisite cuisine of a five-star hotel while enjoying a wide variety of events, and can participate in the equestrian training camp in the Bird’s Nest Central Athletics Zone to interact with stars and customers from all walks of life. Chairman of China Equestrian Association Pan Zhichen also fully affirmed Longines Beijing International Equestrian Masters. He said: Longines Beijing International Equestrian Masters is a two-star obstacle course of the International Horse Federation. Since it was held in 2011, it has greatly driven and influenced the development of domestic equestrian events in the direction of branding and quality. The competition not only promoted the exchange of high-level athletes at home and abroad, but also promoted and promoted the equestrian sport, accelerated the development of Chinese equestrian sport and the spread of equestrian culture, and also meant that the development of Chinese equestrian sport was in line with the world and would better promote The development process of Chinese equestrian internationalization, specialization, socialization, marketization and professionalization.
For the second consecutive year, he was named the Beijing International Equestrian Masters. Li Li, Vice President of Longines China, said: Longines has been fully involved in equestrian sports for nearly a century. A chronograph with a jockey and his horse on the surface. With its expertise in watchmaking technology, Longines has established a close cooperative relationship with the sports world. The brand has long supported the elegant equestrian sport, and has a close and solid relationship with equestrianism.